With new dental marketing companies popping up in every corner of the internet, it can feel a bit overwhelming when it comes to deciding what to do next. But with so many options, 2016 is the year of finding tried and true methods for marketing your dental practice.
Here are just a few:
Mobile Friendly Websites
Most of us look up information using our smart phones. If someone is at work and needs to get a hold of your office, your website needs to be easy to read on a mobile device. Mobile sites are often consolidated versions of the full desktop sites, with easy to find information like phone numbers, addresses, and contact forms.
Active Social Media Pages
If your social media page is dead, your office is going to look outdated. That’s just the way it is. Having multiple postings each week will show you’re keeping current with technology. Encouraging online “check-ins” by your patients can also attract new ones! Consider having a monthly drawing, but individuals have to “check-in” or “like” your page to enter.
Blogs are no different. If you don’t have time to update or post an article three or four times a month, consider hiring someone who can. The last thing you want someone to see is a dated entry that hasn’t been updated in 6 months.
Investing in Your Current Patients
Anybody can grab a few new patients with special offer coupons, but most of them are likely to show up for a cheap exam and never come back. Patient retention and treatment acceptance of your current patient load are just as important. You might find that investing in a new piece of equipment, such as an intraoral camera, will boost your care plan acceptance.
Clean Up Your Online Reputation
Are people leaving you reviews without you even realizing it? Popular sites like Yelp! and Google feature review options for local businesses. Be sure to see what people are saying, fix problems that exist, and address complaints to make things right. It’s also a good idea to provide an incentive for current patients to leave you a review.
Marketing your business is more than just setting up a Groupon deal or mailing out coupons. It’s about adding value for patients that will stick with you for years to come. Choose wisely! And please feel to commit or provide any more information on dental marketing trends 2016.